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Local approaches in the International music market

Looking at the digital music market from Europe and the US it's easy to see the likes of iTunes, Amazon, Spotify, Rdio, Deezer as the dominant force in the field. Yet there are companies operating in Africa, China and Japan for example that are successfully leveraging their on-the-ground knowledge to provide a localised music catalog and delivering it to consumers in the best possible way and at sensible price points. On this panel we bring together established players and experts from these territories to look at how they approached the digital music conundrum given the challenges posed by socioeconomic backgrounds, consumer behavior, rightholders attitudes and legal restrictions present in the territories in which they operate.

Additional Supporting Materials


  1. How do you stay on top of consumer expectations and provide them with the content they need?
  2. What are challenges from a business model and technological front faced in fast-developing economies?
  3. What are the challenges to convince local rightholders that digital music and streaming services are a bet worth taking?
  4. Does the government's approach to copyright and potential anti-piracy measures influence a company's business decisions in developing markets?
  5. What's your approach to licensing international catalogue to use on local services and what's the demand for that?



Andrea Leonelli, Producer and host, Digital Music Trends

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