Turning a Blank Page Into a Usable Idea
At the beginning of almost any creative venture -- whether it's a New Yorker cartoon or a Fortune-500 product launch -- is a blank page. And sitting beside that page is a person holding a pen.
This intimate panel brings together two masters of the art of scribbling on a blank page until a killer idea emerges.
One, New Yorker cartoonist Matthew Diffee, starts each weekday with a blank white sheet of paper. He writes hundreds of words, permutating for hours before eventually creating one of the ten cartoons he submits to the magazine each week.
The other, JB Hopkins, leads ideation sessions for Edelman PR clients and staff. Over hours, JB’s scribbling and coaxing eventually pull ideas from hundreds of participants into a single blueprint for creative action.
In this session, these two shamans of creativity recount their personal paths. They’ll dig into how creativity works for groups versus individuals. And they’ll share their personal mantras for jumpstarting creativity.
- What are your personal routines for creating a great idea?
- When you're creating something from nothing, how do you know it is time to stop?
- What is it about scribbling on a blank page that's so crucial to creativity?
- JB was once the drummer for Athens, Georgia cult band The Surf; Matt never imagined he would be a cartoonist. How did each end up here?
- How is individual creativity different from group creativity? (We won't come at this question head on -- but an answer should emerge over the course of the hour.)
Henry Copeland Pressflex
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