The Myths of Creativity
This reading will be from the new book The Myths of Creativity, publishing in October 2013.
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, the book highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
More information at www.mythsofcreativity.com
Additional Supporting Materials
- How do the most innovative companies and teams work?
- What makes someone more or less creative than his or her peers?
- What causes us to be creative in one moment and void in the next?
- Where do our flashes of creative insight come from, and how can we generate more of them?
- How can we best lead creative teams?
- David Burkus Oral Roberts University
David Burkus Oral Roberts University
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