Embarrassing Bodies: Multiplatform Medical Taboos
With its unflinching, uncensored approach to the kind of eye-opening health problems that people just don’t talk about, Channel 4’s Embarrassing Bodies is the most fearless and provocative medical series on British TV. Beyond broadcast, the show has evolved into a revolutionary multiplatform brand spanning websites, mobile apps, games, health tools, citizen science projects, live on-air Skype consultations and more. With further series in the pipeline, there are plenty more exciting innovations to come. Over the course of its journey so far, Embarrassing Bodies has wowed viewers, saved lives and blazed a trail in the realm of digital healthcare, touching the lives of millions of viewers.
Join Maverick Television’s digital producer Nick Lockey as he explores the evolution of this Emmy and Bafta award winning project and find out how the lessons they learned can be applied to the healthcare sector, transmedia broadcasting and digital development projects alike.
Additional Supporting Materials
- How can you design entertaining interactive health tools that really serve a user need and which perfectly compliment a TV narrative? Even better, how can these work within existing health frameworks to help save lives AND money?
- How can you design truly multiplatform broadcast projects from the ground up, spanning everything from websites and apps to smart TVs, games consoles and personal health gadgets?
- How did Maverick, as a content producer, partner with health experts and organisations such as academic institutions, charities, citizen science projects and The NHS, and how did this empower all parties to achieve things they couldn’t have done alone?
- How can you use user data to drive compelling narratives across multiple screens and how can this feed directly into broadcast television? Also can this data can not only be used to reflect a user’s wellbeing but also to actively improve it?
- What did we learn from using Skype consultations in a live medical show and what could this mean for the future of remote healthcare?
- Nick Lockey Maverick Television
Nick Lockey Maverick Television
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