Crowdsourcing Your Neighborhood
Across the country, Gen Y talent and innovative companies are abandoning the suburbs in favor of the city. In the collaboration economy, individuals want to help shape their built environment, but the dialogue between citizens and real estate developers is not always free-flowing. Popularise is a new tool devised to let developers crowdsource ideas about what they should build. In a concise, Future15 format with a conversation element, Popularise founder Kenny Shin downloads lessons learned from some of the first urban development projects ever to tap the wisdom of the crowds.
Additional Supporting Materials
- Why was the time right for launching Popularise, and what is unique about using a crowdsourcing tool for urban real estate development?
- What were the critical elements of messaging and outreach required to build participation in a niche crowdsourcing tool?
- What did developers learn from using Popularise on their projects?
- What has Popularise done wrong in its first year of projects, and how is it changing its platform and service to respond to lessons learned?
- How could lessons from Popularise apply to other similar contexts like civic engagement?
- Kenneth Shin Fundrise and Popularise
Kenneth Shin Fundrise and Popularise
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