Nonprofit Journalism: Monetize Mission, not Memes
BuzzFeed's rapid rise to ubiquity -- including 60 million monthly unique visitors -- was built on memes and user-generated content with original reporting content built-in.
How can nonprofit news outlets sustain or scale their operations without veering from their mission and the niche audiences they are intended to serve?
Drawing insights from local nonprofit news operations, global trends in online journalism, and innovative event and partnership models, this panel of strategists and business managers will lay out best practices and future directions for the growth of nonprofit news.
This panel stars digital journalism thought leaders from Austin to Boston, alongside on-the-ground business managers and audience growth professionals in local and niche nonprofit news.
- Legacy, for-profit media: Friend or foe?
- How does the nonprofit news model best serve the needs of a niche audience?
- Is the membership model sustainable if you aren't NPR or PBS?
- How can events aimed at demographically attractive niche audiences deepen loyalty while generating revenue that supports more journalism?
- Do partnerships with like-minded news organizations and nonprofits actually help improve the bottom line?
- Adam Soclof JTA
- Jake Batsell The Texas Tribune
- Joshua Benton Nieman Journalism Lab, Harvard University
- Nicole Hollway St. Louis Beacon
Adam Soclof JTA
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