Email Is The New Black: Back And Better Than Ever
You think email is old fashioned? You think social media is the way to go in 2013? While no one can argue that you SHOULDN’T be using social, email marketing is STILL delivering the highest ROI in marketing campaigns. Why? Email marketing is about buying intent. It is permission based, and unread emails demand action. However, emails are now competing for your time like never before so it is increasingly important that this channel is not neglected, but instead given just as much thought, planning and attention as your next Twitter Party. But, who has the time?! I will go over the top 5 components of an email program that should always be top of mind and how to efficiently and effectively keep email conversions high, and your bosses happy!
- How can my email marketing program work with social media in a mutually beneficial way?
- How can I keep my subscribers engaged, and what do I do with those that are not engaging and just wasting my time and money?
- How can I increase conversions on my email campaigns? Here is where we will talk about personalization outside of first name. No, not the feared big data talk, taking the data that you have access to and can easily understand and use to target and personalize your campaigns. Believe me, your readers will appreciate the effort, and, they will thank you!
- How do I optimize my messages to make sure people are seeing them? We’ll cover Gmail’s new inbox tabs and other providers that are changing the way consumers organize their inboxes. We’ll also discuss what programs and services there are out there to help you understand where your messages are going and how to get them to that beloved inbox.
- How can I do all this without needing major resources? Let’s chat about atomization and triggered email campaigns – they will save you time and money and are actually quite easy to set up if you have the right tools. We’ll talk about what those tools are too, don’t worry!
- Elizabeth Tashik House Party, Inc.
Elizabeth Tashik House Party, Inc.
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