How Red Changed Everything
In March 2013, the Supreme Court heard two cases about marriage equality, for the first time. It was a historic moment in the courtroom but outside, an historic viral movement was happening as well.
Millions of fair-minded Americans changed their logo to the Human Rights Campaign’s red logo demonstrating a visible outpouring of support for LGBT equality.
In this session, attendees learn more about how digital strategy helped to make it happen, how to manage a brand identity following a viral moment, and how one little logo changed the Internet.
Additional Supporting Materials
- How did the red marriage equality logo begin?
- Viral moments are nearly impossible to achieve. How did you make lightning strike twice?
- What are some best practices for brand management during a viral storm?
- How can brand flexibility help and hinder?
- How can an organization convert online digital activism into offline action?
- Maureen McCarty, Online Content and Marketing Manager , Human Rights Campaign
- Carolyn Simon, Senior Online Operations Manager, Human Rights Campaign
- Eric Cameron, Digital Media Associate, Human Rights Campaign
- Anastasia Khoo, Director of Marketing, Human Rights Campaign
Maureen McCarty, Online Content and Marketing Manager , Human Rights Campaign
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