Inside The Bubbleverse: Art vs Branding
Art and commercialism don't usually mix well. But what does it look like when the two work together harmoniously?
Nestle Nesquik approached two installation artists to create a one-of-a-kind immersive, interactive experience that embodied its brand values of fun and playfulness. The result was "The Bubbleverse: A Cosmic Portal Into Your Childhood Imagination," experienced by over 2,000 people in 4 days.
George Zisiadis and Hillary Andujar will share the lessons learned in creating the Bubbleverse, the secrets to creating engaging experiential marketing, and insights into the future of effectively combining experiential art and branding.
Additional Supporting Materials
- What are the historical precedents for combining experiential art and branding?
- Why are experiential installations the ideal way for a brand to engage with customers?
- What are the secrets to creating compelling experiential installations?
- What is important for both client and artist to know when negotiating creative control?
- What are future trends and opportunities for combining experiential art and branding?
George Zisiadis George Zisiadis
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