Ad Hacking for Startups
The power has shifted from Mad Men to Marketing Hackers, so drop the agency... and keep the cocktails. With the increased availability of self-service platforms, start ups now have access to many of the same tools that had previously only been available to Fortune 500 brands and Madison Avenue agencies. The trick is to figure out which ones make sense for your business, and how to best use them. This session will give you the inside scoop on the latest and greatest online advertising technologies from people who've mastered them. We'll share our favorite marketing hacks including Facebook, SEO/SEM, Display, and Retargeting.
- What are some of the current online marketing trends?
- What are some must have marketing tools and channels that startup marketers should be using?
- How should marketers be evaluating their budgets?
- What are some cost effective marketing tricks for startups online?
- What are top tips for marketing on Facebook, SEO/SEM, Display, and Retargeting?
- Adam Berke, President, AdRoll
- Colette Dill-Lerner, Executive Vice President, Performance Marketing, Pop Sugar
- Joanna Lord, CMO, AdRoll
- Jonah Goodhart, CEO, Moat
Adam Berke, President, AdRoll
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