The Anatomy of a Pivot
"How are things at the company?" A pretty common question. "Good. Great. Awesome." The predictably common response. Quick, easy-to-say and generally false. Most of the time, things are in fact good, just not great. It's this confusing moment that often precedes a successful pivot and yet is the hardest moment to consider a change. If things are terrible, it's easy to pivot. If they're great, keep trucking. But if they're OK, well, then what?
Giving up doesn't come naturally to entrepreneurs. Our instinct is just to try harder. But we are never as self-confident as we pretend. So we worry we're on the wrong path and will wait too long and run out of money with no time left. The decision to pivot is terrifying. Even worse is the tech media's uncompromising branding of the word "pivot" as "failure." Former SCVNGR CEO, now-LevelUp CEO Seth Priebatsch will describe his own company’s painstakingly executed pivot from a location-based game into the nation's largest mobile payment network.
- When is the right time to pivot?
- How do you motivate your team to stick with a pivot?
- How do you talk to investors and your board about a change in course?
- How do you know if a pivot is working?
- How do you, as leader of a company, brace yourself for a pivot?
- Seth Priebatsch LevelUp
Erica Orthmann LevelUp
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