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Direct to Fan: Showing the love brings the love

Artists are facing an ever-more difficult landscape of making a living from their art. Touring is expensive, and record sales have plummeted, making it harder and harder to stay afloat. Distribution to the masses via iTunes and the remaining mom-and-pop shops is still effective, but how does the artist stay connected to fans beyond posting to their Facebook page or meeting people after a show at the merch table?
One answer is to focus on the super-fan, the ones that know all about the artist, go to every show, and are rabid for personal attention. They want something special whether it's premium seating at a show, a limited edition item, or a chance to be involved in a podcast Q&A with the artist. This group of panelists are here to explain what a successful Direct-to-Fan business model looks like and why it works.

Additional Supporting Materials


  1. What are some of the specific ways that artists can connect with their fans? Why have you (panelists) been successful?
  2. How does an artist that's on a label create value and content beyond what the label is providing to the public at large?
  3. What are the kind of premiums that can be offered to the fans? What works? What doesn't?
  4. Let's talk about different types of projects and how you've mounted those campaigns.
  5. What are some of the ways that fans can communicate directly with the artist? Have you done members-only podcasts?



Mike Jones, Vice President, West Coast , A to Z Media

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