Direct to Fan: Showing the love brings the love
Artists are facing an ever-more difficult landscape of making a living from their art. Touring is expensive, and record sales have plummeted, making it harder and harder to stay afloat. Distribution to the masses via iTunes and the remaining mom-and-pop shops is still effective, but how does the artist stay connected to fans beyond posting to their Facebook page or meeting people after a show at the merch table?
One answer is to focus on the super-fan, the ones that know all about the artist, go to every show, and are rabid for personal attention. They want something special whether it's premium seating at a show, a limited edition item, or a chance to be involved in a podcast Q&A with the artist. This group of panelists are here to explain what a successful Direct-to-Fan business model looks like and why it works.
Additional Supporting Materials
- What are some of the specific ways that artists can connect with their fans? Why have you (panelists) been successful?
- How does an artist that's on a label create value and content beyond what the label is providing to the public at large?
- What are the kind of premiums that can be offered to the fans? What works? What doesn't?
- Let's talk about different types of projects and how you've mounted those campaigns.
- What are some of the ways that fans can communicate directly with the artist? Have you done members-only podcasts?
- Mike Jones, Vice President, West Coast , A to Z Media
- Tim Bierman, Manager, Ten Club, Ten Club
- Lee Cohen, Manager, The Dandy Warhols
- Kari Delonge, Marketing and Product Manager, Modlife
Mike Jones, Vice President, West Coast , A to Z Media
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