A Texas Filibuster: How Streaming Politics Beat TV
The best night of television in the summer 2013 wasn't TV at all. Rather, it was a livestream of the ultimate reality TV – an old-school, 11-hour filibuster in the Texas Senate. Nearly 200,000 concurrent viewers from 187 countries – more eyeballs than CNN or MSNBC have on most nights – tuned into a YouTube livestream published by The Texas Tribune, a non-profit, non-partisan online news organization that many of those 200,000 had never heard of before that night.
In this presentation Rodney Gibbs, the Tribune's chief innovation officer, details the secrets that helped the livestream go viral. From negotiating rights to carry the Texas Senate proceedings to encoding the feed for YouTube, from juicing public interest with social media to converting livestream viewers to ongoing Tribune users, Rodney delineates the technology and tactics behind developing and scaling streams of live events. He ends by demonstrating the next phase of the Tribune's mobile livestreaming technology.
Additional Supporting Materials
- What tools and workflow does the Tribune use to encode an analogue TV signal into a digital one that's ready for YouTube streaming?
- YouTube certainly enables you to scale your audience without worry, and Twitter helps you get the word out. But what other YouTube and social media tools and best practices did the Tribune discover during the filibuster livestream? What does the Trib know now about livestreaming that it wishes it knew before the filibuster went viral?
- It's one thing to take an existing video signal, like the Texas Senate, and stream it online. But it's quite another to shoot and stream your own live content from the field in a way that won't break the bank. What tools and reporting practices does the Tribune use for mobile livestreaming on a budget?
- What type of analytics do you capture during a livestream, and how can you leverage that audience data for your other videos and for your site in general?
- If you're lucky enough to have a livestream that catches fire, how do you capitalize on that sudden interest? And how do you convert those one-time viewers into returning visitors and paying customers?
- Rodney Gibbs Texas Tribune
Rodney Gibbs Texas Tribune
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