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The Future of Location: From Social to Utility

The map as we know it is on its last legs. People are no longer satisfied with a static map that simply tells them what’s nearby. They want a personalized experience -- one that tells them not just what’s around them, but why they should care.
Foursquare is the go-to resource that tens of millions of people depend on to navigate the world around them. Foursquare Explore and Radar draw on the wisdom of more than 3 billion data points to surface personalized recommendations in real-time, with no searching required. You may be alerted that an old of friend is at the coffee shop around the corner, a nearby bookstore is offering a 20% discount, or the restaurant you’re walking by just received a rave review from your favorite magazine. Thanks to passive location, all this information can be served to you at the moment when it’s most relevant.
In this discussion, Foursquare CEO Dennis Crowley will talk about how location-based services have evolved, and what the decade ahead looks like.


  1. How can billions of diverse data points be used to generate a personal list of recommendations in a matter of seconds? When dealing with a data set of this size, how can you minimize noise and prioritize all of the signals available?
  2. How can a seemingly personalized experience be created with minimal user data? What signals can be used to generate relevant recommendations for a new user?
  3. Are people ready for passive location tracking? How can a compelling passive location app be created without invading user privacy? How can it do so without killing their battery?
  4. How can businesses effectively use location-based services in a way that customers find engaging?
  5. What kind of new applications will be made possible by the Foursquare location platform?



Erin Gleason, PR Manager, foursquare

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