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Nonprofit Journalism: Survival of the Scrappiest

As for-profit news organizations struggle to maintain previous levels of reporting, nonprofit news organizations are proliferating to fill the gap in coverage. These new nonprofit media outlets are experiencing the same problems that longtime nonprofit publications such as The Texas Observer have been tackling for years. (The Observer, a scrappy, watchdog magazine, was founded in 1954.)

Learn how longtime and new nonprofit journalism organizations have managed to win grants for longform, investigative journalism while developing a community of engaged supporters. The panel, including representatives from the Observer and other nonprofit journalism outlets, will explore how to produce high-quality, high-impact work on the cheap and get noticed.


  1. How can new web technologies help you produce high quality work on the cheap?
  2. How do you get grants for journalistic work?
  3. How do you raise funds from your social media community or through community-based events?
  4. Who is your audience and how can you tailor your message delivery system to meet their expectations?
  5. How do you collaborate with other nonprofit news organizations to expand your reach?



Jonathan McNamara, web editor, Texas Observer

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