5 Questions About Persuasion Profiling
Wouldn't you want to know how to adjust your (online) presence in a way that you increase the chance of conversion for each user individually? Persuasion profiles are collections of estimates of the effect of persuasion principles for each individual user. After Eli Pariser wrote an essay in WIRED about the scientific work Maurits Kaptein & Dean Eckles did at Stanford, persuasion profiling has been on everybody lips. Maurits himself will come to SxSW to share the experiences he had last year with implementing persuasion profiling for the first time "in the wild" in large scale ecommerce settings.
Additional Supporting Materials
- What is persuasion?
- Does persuasion work?
- How should you use persuasion?
- Does everyone react the same on persuasion?
- How is persuasion profiling done?
- Maurits Kaptein Science Rockstars
Arjan Haring Science Rockstars
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