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5 Questions About Persuasion Profiling

Wouldn't you want to know how to adjust your (online) presence in a way that you increase the chance of conversion for each user individually? Persuasion profiles are collections of estimates of the effect of persuasion principles for each individual user. After Eli Pariser wrote an essay in WIRED about the scientific work Maurits Kaptein & Dean Eckles did at Stanford, persuasion profiling has been on everybody lips. Maurits himself will come to SxSW to share the experiences he had last year with implementing persuasion profiling for the first time "in the wild" in large scale ecommerce settings.

Additional Supporting Materials

Questions Answered

  1. What is persuasion?
  2. Does persuasion work?
  3. How should you use persuasion?
  4. Does everyone react the same on persuasion?
  5. How is persuasion profiling done?

Speakers

Organizer

Arjan Haring Science Rockstars


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