Data, A Love Story: How I Gamed Online Dating
I was tired of terrible first dates. When I decided to try online dating, I wasn’t going to let my profile mugshot and a few lines about me decide my fate. Instead, I did what any enterprising young woman in my position would do: I gamed the system! I created a series of male user profiles, registered a bunch of accounts and logged in as men. For weeks, I studied all the women using that service and collected data on the ones who seemed most popular.
I eventually compiled everything into a deep data analysis. Then, I logged back into the service – this time as a woman – and created a profile using my own information, but skewed to the trends I uncovered. Within a week I had the most popular profile on the service. Two months later I was dating the person who would later become my husband.
Most people don't understand their audiences. In this session, I’ll detail how I gamed online dating...and what that means for anyone trying to land a committed relationship with their users.
Additional Supporting Materials
- Does listing "Arctic Baby Seal Hunter" as your job give you a statistical advantage over other online daters?
- Why (and how) are the algorithms used on dating sites broken?
- What are the top five words popular online daters use in their profiles?
- In the online dating world, do scotch drinkers prefer redheads?
- Who *is* this guy you married?! (Preview answer here: http://www.webbmediagroup.com/bri)
- Amy Webb, CEO, Webbmedia Group
Amy Webb, CEO, Webbmedia Group
Show me another