SXSW 2021

Changing Of the Guard In Sports Media

Description:

Sports have changed and the conventional wisdom that applied for decades has been thrown out the window. At the center of this evolution is an emphasis on highlights, the importance of character/athlete-development and storytelling, and the need to use platforms and voices that resonate with the under-35 audience. Are you equipped to navigate the new landscape and beyond? This session with Overtime’s Chief Revenue Officer Rich Calacci, Snap’s Chief Marketing Officer Kenny Mitchell, Co-Founder and Managing Partner at Imagination Capital Rachel Lam, and Quicken Loans & Rocket Mortage’s Chief Marketing Officer Casey Hurbis, will dive into the reality of today’s fandom and consumption habits to shed light on what brands need to do to stay relevant with today’s modern sports fans.


Other Resources / Information


Takeaways

  1. Consumption habits of the under-35 audience and why this data matters
  2. What brands need to do to say relevant to today's modern sports fans
  3. How sports have changed, what does the future look like and how can brands be part of this movement?

Speakers

  • Casey Hurbis, Chief Marketing Officer, Quicken Loans
  • Kenny Mitchell, Chief Marketing Officer, Snap Inc.
  • Rachel Lam, Co-Founder and Managing Director, Imagination Capital
  • Rich Calacci, Chief Revenue Officer, Overtime

Organizer

Kayla Kaplan, Senior Pr Manager, Overtime


Meta Information:

  • Tags: Connection & Culture, Sports
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Track 2
  • Level: Advanced


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