SXSW 2021
The Economy of Habit Exchange
Description:
Understanding habits is hard for the same reason they are effective: they are largely unconscious. But this doesn't mean we shouldn't try. Up to 40% of our daily behavior is habitual and understanding what motivates and reinforces our actions provides opportunities to shape the future of human connection. The process of change is typically slow and tenuous but the pandemic has forced a rapid transformation of daily life and exposed our strongest habits to manipulation, modification and replacement.
We have a unique opportunity to identify the post-pandemic needs consumers will be trying to fulfill and how entertainment will need to evolve. Though some long for the old ways, strong new habits have formed under quarantine and some industries will never recover.
Additional Supporting Materials
Takeaways
- We are all in the middle of a social experiment. The science of the data around habit, disruption and recreation.
- Which industries are totally screwed and need to innovate. What might those innovations look like.
- Some of the habits that you're seeing now both micro and macro are at a point in time, some are here to stay, and brands need to react accordingly.
Speakers
- Lauren Murphy, Director, Research Scientist, LRW, A Material Company
- Brandon Gredler, Executive Director of Innovation and T3 Labs, T3
Organizer
Ruth Ajayi, Marketing Director, T3
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