The Athena Doctrine: Rise of Feminine Values
The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule the Future.
Japanese startups talk of combining “chikara” (power) and “ai,” (love), to succeed in a time when co-operation is as important as ambition. Icelanders crowd sourcing a new Constitution say they must make “prudence and responsibility” the law of their frozen land. In both places, and the world over, leaders are deploying feminine strengths and values to recover from economic and social crises and create a more hopeful future. Two years, 64,000 people surveyed in 25 nations and interviews from another 15 countries tell stories of how the most innovative men and women are creating a world we'd all want to inhabit.
- What are the skills and traits we must all need to possess in order to navigate and thrive in a more transparent and interdependent world?
- What do people in 25 nations think are the requisite traits and values for leadership, success, morality and happiness? Which nations are more/less feminine in their outlook and how does this impact their innovation, productivity and overall quality of life?
- What are the stories of innovators who are embracing feminine values like kindness, nurturing, transparency, sharing credit, expressiveness and thinking longer term? What lessons can they teach us?
- We asked 30,000 people to assess whether 125 traits like caring, decisiveness, empathy (etc.) were masculine, feminine or neither. Separately we asked another 30,000 people to rate these traits (without gender association) in terms of importance in solving the problems of today's world. What did we learn?
- How can we champion women and men who think like women to move past gender constraints to create more effective routes to innovation, collaboration and economic as well as human progress?
- John Gerzema BAV Consulting, part of WPP Group
John Gerzema BAV Consulting, part of WPP Group