SXSW 2021
ART HOUSE DISTRIBUTION IN THE AGE OF COVID
Description:
On April 9th, 2020 Juno Films was slated to release Radium Girls starring Joey King in 25+ theaters cross the US. April 6th all "non-essential" businesses in NYC were closed and theaters across the country followed. This panel will explore how distributors found work arounds to bring cinema to audiences outside of the brick + mortar venues. Moderated by Elizabeth Sheldon of Juno Films, she is joined by panelists Dan Zastrow, programmer of Smith Rafael Film Center, and Connie White of Balcony Releasing and founder of @HomeArts. Come find out how theaters and distributors responded to an industry crises that has reshaped the indie theatrical world (and why they are optimistic about 2021).
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Takeaways
- How did distributors and theatrical programmers (and festivals) react to a crisis which effectively closed down the first window of a film's release?
- How will virtual cinema be incorporated going forward into any film's theatrical plans, in addition to or instead of a "popcorn + butter" release?
- In addition to traditional marketing for a theatrical release, how does virtual cinema empower distributors and producers to expand their audience?
Speakers
- Elizabeth Sheldon, CEO, Juno Films
- Arianna Bocco, EVP, IFC
- Connie White, Founder, Balcony FIlms
Organizer
Elizabeth Sheldon, CEO, Juno Films
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