Digital Music Experience: Lean Back or Forward
The string of new Internet “radio” services appearing over the past few months is no accident. Companies are recognizing that people shouldn’t have to work to enjoy their music. On-demand music services and new entrants are trying to recreate radio -- a medium that reaches 93% of Americans each week -- and build a bridge between your music library and your radio consumption. These companies are doing a great job of improving the CD player but thus far they have failed to capture what is most special about radio: the connections it builds between people. So how do people want to consume and discover new music and audio content in the digital age? TuneIn CEO John Donham will provide deep insight into the factors that drive listener choice: variety, ease of access, "personality" and more.
Additional Supporting Materials
- How people want to consume and discover new music and audio content in the digital age – through a “Lean Back” experience, where the audio is guided by the service, or a “Lean Forward” experience, giving the listener control to create their own playlists?
- Do listeners prefer one experience over the other, and will one outlive the other, or are both likely to survive?
- What types of audio content do people want most, which are growing fastest and which will drop off?
- How does social media, specifically Facebook and Twitter, impact and drive both the “Lean Back” and “Lean Forward” experiences?
- What are the product features and service characteristics that can help make listeners feel like they are part of a global community and why is fostering a community important?
- John Donham, CEO, TuneIn
Deanna Decker, Account Manager , Allison+Partners
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