SXSW 2020

CBD: The Wild West, Marketing Where No-one Else Is

Description:

The CBD industry is experiencing tremendous growth following the passing of the 2018 Farm Bill. Even established and trusted CBD companies are putting an emphasis on their marketing strategy to stand out amongst the crowd. With over 3,000 companies currently occupying the space and even more being created, the market is quickly becoming the wild west for anyone with an attention-grabbing idea. Balanced Health Botanicals (BHB), CMO Chris Van Dusen will lead a session acknowledging the marketing restrictions within the CBD industry, successfully showcasing how BHB became the leader that uses its platform to bring awareness to the world through the #CBDMOVEMENT, and their dedication to providing customers with honest labeled, high-quality hemp-derived CBD products — without any gimmicks.


Other Resources / Information


Takeaways

  1. How BHB is defining what it means to focus efforts on marketing during this crucial time by allocating $20 million to their marketing strategy.
  2. How BHB is using this budget across radio, out-of-home advertising, campaigns, creating and trademarking #CBDMOVEMENT for consumer education.
  3. Ways BHB has implemented techniques for brand transparency and built moats around their customers which is required in an unregulated industry.

Speakers


Organizer

Chris Van Dusen, Cmo, Balanced Health Botanicals


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Cannabusiness
  • Track 2
  • Level: Advanced


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