SXSW 2012 - Network Theory: An Essential Tool For Social Applications

Network Theory: An Essential Tool For Social Applications
Event	SXSW Interactive 2009
Format	Solo
Organizer	Hung Truong – Troubadour Mobile Inc.
Description	What can the network structure of your users tell you about your product? What can it tell you about the users themselves? Learn how to extract, format, visualize and analyze network data. Learn about network centrality measures, community structure, and application propagation. Find out what they mean to your product.
Questions Answered	What kind of data do I need to run network analysis? How do I extract and format the data? What off-the-shelf software is available for visualizing and interpreting network data? What can I learn about the network from visualizations? What does the clustering coefficient tell me about my network? What are the basic measures of network centrality? How do I identify central, well-connected users, and what do they mean to the network? What does the network component size distribution say about my network? How can I use these network measures to gauge the efficiency of marketing campaigns and overall product health? Why is network theory an essential tool for building and understanding social applications?
Level	Intermediate
Category	Community / Social Networks

Network Theory: An Essential Tool For Social Applications