Why the Future of TV has Four Screens |
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| Event | Interactive 2012 |
| Format | Solo |
| Organizer | Jeremy Toeman – Dijit Media |
| Speakers |
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| Description | Studies have shown that over 70% of TV watching happens with a second screen in hand, whether it's a phone, tablet or laptop, people are no longer just watching TV. They are tweeting, checking-in, Facebooking, searching the web for information and more. The rise of this social TV trend is causing companies across the entire TV industry, including content providers, TV manufacturers and startups in the convergence space to take notice. They are now trying to blend content, social and additional screen interaction in a variety of ways, from social networking on your TV screen to controlling your TV with your phone. However this is causing more confusion, not more entertainment. In this panel, we will explore: How are consumers using the second (or third or fourth) screens? Why are the additional screens important? How do those additional screens affect the way consumers interact with TV? And how are the additional screens are changing the entertainment landscape for the next decade? |
| Questions Answered |
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| Level | Beginner |
| Supporting Material | www.dijit.com |
| Category | Emerging Technology / Mobile |
| Tags | Connected TV, digital living room, Future of TV |