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Election2012: NewMediaSecrets,Strategies&Insight

Event Interactive 2012
Format Panel
Organizer Todd Van Etten – Republican National Committee
Speakers
  1. Todd Van Etten – Republican National Committee
  2. Danny Allen – Sensis
  3. Brian Athey – BHA Creative, LLC
  4. Katie Harbath – Facebook
Description What emerging media strategies and tools will shape the 2012 campaigns? In 2008, text messages and branded social networks (MyBO, McCainSpace) changed the face of political campaigning forever. In the 2012 race, presidential candidates and their campaign staff are scrambling to find the next “new thing” to motivate and organize supporters. As rumors swirl that Barack Obama will raise over $1 billion by election day, candidates are avidly seeking ways to engage donors online and on mobile. A small panel of Washington insiders discuss how new media is shaping the 2012 campaigns and who is using the freshest technology to separate themselves from the pack and make a run for the White House.
Questions
Answered
  1. What new media are the 2012 campaigns using and how?
  2. What presidential candidate is making the best use of new media?
  3. Are there other campaigns in 2012 that are using new media in ways that the presidential candidates should follow?
  4. Will the tactics being used this year be around in another four years?
  5. What's next for online political campaigning?
Level Intermediate
Category Other / Out There
Tags 2012 election, campaigns, Politics
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