SXSW 2012 - Social Commerce: The new standard of loyalty

Social Commerce: The new standard of loyalty
Event	Interactive 2012
Format	Workshop
Organizer	Heidi Skinner – Critical Mass
Speakers	Heidi Skinner – Critical Mass Paul Mardsen – Social Commerce Today
Description	Selling in social media was unethical in recent history. Now, marketers have the opportunity to transact business on Facebook, Google platforms and other social media hubs. The opportunity lies between social sales and social rewards. Take existing brand loyalty program members that demonstrate faithfulness and word of mouth activities with program points that can be redeemed for tangible goods and virtual experiences. This session facilitates a workshop to help you take your CRM program to the next level.
Questions Answered	How can I capitalize on the group buying trend and not loose margin? How can you connect all of the data points in social, mobile and purchasing behaviors? How can I breathe life into my existing loyalty program? How do I get the most loyal consumers involved right away? When is it okay to sell products and services in Facebook and Google+?
Level	Advanced
Category	Social Media / Social Networks
Tags	gamification, Loyalty marketing, social commerce

Social Commerce: The new standard of loyalty