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Title:

Social Media and the Enterprise

Your vote:
Yes No
Organizer:
Michael Kraabel, Gage
Description:
Yes, you know about social media success stories like Facebook, Flickr and You Tube. Yes, you know that consumers of all kinds can be reached with these vehicles. And yes, it can be next to impossible to convince your clients, executives or lawyers that social media is a good idea for your brand. The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. How can companies play in the space?
Questions
Answered:
  1. Who is adopting social media strategies?
  2. What are the foundations of a successful program?
  3. How do you implement and control programs?
  4. How do you measure results?
  5. Who makes the decision to launch Social Media programs?
  6. What are the leading corporations doing to create social conversations?
  7. What failures have taught us?
  8. Who runs the programs?
  9. Where are the career paths for these elements within the enterprise?
  10. What are the risk factors?
Level:
Intermediate
Category:
Community / Social Networks
Type:
Panel
Event:
SXSW Interactive 2009
Michael Kraabel
on 8/8/08
This was a panel we pulled together in Minneapolis featuring managers from Target, Best Buy, General Mills and Fingerhut. It was a lively discussion and really started to get into things like ROI, management structure and legal issues.
Marc Sirkin
on 20/8/08
this sounds good to me - just keep it intermediate or higher!
Kevin Myers
on 20/8/08
I will be attending anything hosted my Michael Kraabel. I find everything he says very EnGAGEing.
Dave Johnson
on 22/8/08
It's always fascinating to hear stories from companies that are actually trying to create real campaigns in the social media place. Last year I don't think we got that angle.
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Developed for SXSW by Lindsey Simon