SXSW 2012 - Social Media and the Enterprise

Social Media and the Enterprise
Event	SXSW Interactive 2009
Format	Panel
Organizer	Michael Kraabel – Gage
Description	Yes, you know about social media success stories like Facebook, Flickr and You Tube. Yes, you know that consumers of all kinds can be reached with these vehicles. And yes, it can be next to impossible to convince your clients, executives or lawyers that social media is a good idea for your brand. The evolution of Social Media is one of the greatest opportunities – and threats – to businesses in today's market place. How can companies play in the space?
Questions Answered	Who is adopting social media strategies? What are the foundations of a successful program? How do you implement and control programs? How do you measure results? Who makes the decision to launch Social Media programs? What are the leading corporations doing to create social conversations? What failures have taught us? Who runs the programs? Where are the career paths for these elements within the enterprise? What are the risk factors?
Level	Intermediate
Category	Community / Social Networks

Social Media and the Enterprise