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Intent & Impact: How Visualization Makes A Change

Event Interactive 2012
Format Panel
Organizer Benjamin Wiederkehr – Interactive Things
Speakers
  1. Benjamin Wiederkehr – Interactive Things
  2. Moritz Stefaner – Moritz Stefaner
  3. Robin Richards – JESS3
  4. Adam Beckler – Visual.ly
  5. Adam Bly – Visualizing.org
Description The raising amount of data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to be an invaluable tool to explore, digest, analyze and communicate the information. We reveal patterns, trends, relations or dependencies that were buried before. But, what happens after we have created such an elaborate and powerful visualization and released it to the world? How does the it affect the beholder? How does it help shaping his opinions or even changing his behavior? Because, at the end of the day, visualization is simply a means to an end — a tool to achieve a bigger goal. We have agreed that visualization as an instrument for analysis and communication works. Now, let's answer the question how visualization can make an actual impact on education, economics, politics, society and the digital revolution.
Questions
Answered
  1. How can you clearly define your goals with a visualization?
  2. Where can visualization be used to achieve a goal?
  3. How can you ensure to reach your goal?
  4. How can you measure your success?
  5. Where do we go from here?
Level Intermediate
Supporting Material http://sxsw.interactivethings.com http://ixt.gs/sxsw2012draft
Category Design / Development
Tags infographics, persuasion, visualization
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