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Creating Brand Advocates: Dialoguing With the Connected Consumer
- Your vote:
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- Organizer:
- Description:
- The triumph of Web 2.0 means that campaigns are out, conversations are in and brands have lost control over their images. So can consumer engagement be the solution to marketers’ woes? Discover why engaging online consumer communities can unlock the power of word-of-mouth marketing, fostering consumer loyalty and driving sales.
- Questions
Answered: -
- How have consumers changed since the advent of Web 2.0?
- What is the current state of brand marketing and how will it change in the coming years?
- What is word-of-mouth marketing?
- What has lead to the change in dynamic between brands and consumers?
- What are the benefits to engaging with consumers?
- How can brands find and target the most connected and influential consumers who are most likely to become brand advocates?
- What are the challenges inherent in sharing control with customers and incorporating them into one’s business model?
- What are some of the guidelines for working with consumers?
- What are some examples of brands that have had success with consumer engagement?
- What are the topics consumers are most interesting in dialoguing about?
- Level:
- Intermediate
- Category:
- Community / Social Networks
- Type:
- Solo
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon