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Why Digital May Forever Alter TV As We Know It

Event Interactive 2012
Format Dual
Organizer Paul Doherty – Voce Communications
Speakers
  1. Michael Aragon – Sony Network Entertainment
  2. Jason Spivak – Sony Pictures Home Entertainment
Description With 24/7 internet access on our mobile phones, Blu-ray players, HDTVs, laptops and gaming consoles, the ability to easily stream movies, TV shows, and other digital content has forever changed the way we consume film and video. People older than 50 are more likely to tune into TV broadcasts, while people younger than 25 are actively watching online video. The revolution in business models and digital distribution that disrupted the music industry has turned the TV and film industry on its head. As a result we are seeing a paradigm shift where producers, TV execs, gaming publishers, and print authors are paving new roads to build business models around on-demand video that is accessible across multiple devices. This presentation will discuss where the present round of convergence is leading, what the opportunity is for monetizing content beyond ad-based revenue, and what forms of new interactive media we can expect to see on network-enabled devices
Questions
Answered
  1. What are the coming trends in new interactive media?
  2. Where do traditional outlets fit into the future of on demand video?
  3. How do companies monetize content beyond ad-based revenue?
  4. Besides full-length movies, what other sort of video content is most consumed via video on demand?
  5. Who does Sony currently partner with to deliver video content? And who will Sony be partnering with in the future to continue delivering fresh, compelling content?
Level Beginner
Category Content / Content Strategy
Tags connected devices, digital video, on demand
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