We introduce a framework for understanding information overload by reflecting on and updating ancient communicative traditions. Aristotle was an information maven and Cicero a communication connoisseur. These classical communicators designed their speeches around five principles: invention, style, arrangement, memory, and delivery. Contemporary communicators build on this tradition with Web-based technologies.
Questions Answered:
As our sources of digital information continue to multiply, how do we filter out noise and select high-value information?
How can we better understand existing communication practices and re-think future strategies?
What tools have grounded our communication practices in the past?
How can we remix the ancient past with digital promises?
How are classical traditions being simultaneously applied and updated by contemporary communicators?
How do technologies like social networking (Facebook) and microblogging (Twitter) update the principle of invention?
How do attention economies change the principle of style?
How do digital distribution networks alter the classical principle of delivery?
How does the concept of sampling and remixing change our understanding of arrangement?
How is our concept of memory different from Aristotle and Cicero?
Panelists:
JIm Brown (University of Texas), William Burdette, moderator (University of Texas), John Jones (University of Texas), Trish Roberts-Miller (University of Texas), Jillian Sayre (University of Texas)