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From Blog to Book Deal: How-To

Event SXSW Interactive 2009
Format Panel
Organizer Pamela Slim – Escape from Cubicle Nation
Description Is traditional publishing dead? Apparently not, as many bloggers are landing book deals that extend and enhance their online work. Learn the ins and outs from bloggers who have done it including how to shape a coherent book from tons of posts and involve your readers in your writing.
Questions
Answered
  1. What are traditional publishers looking for in blog-to-book deals?
  2. How does having a blog change the traditional publishing model, both for publishers and writers?
  3. How is writing a book different from writing a blog?
  4. If you're writing a blog first, how much of the blog should end up in the book, how much to leave out?
  5. What are the advantages of adding a book to your portfolio of work?
  6. How can you involve your blog readers in the writing of your book?
  7. What comes first, platform than book deal or book deal then platform?
  8. How can you ensure that your book and revenue are optimized for digital distribution?
  9. What does it take realistically to write a book?
  10. Why do some blog-based books fail? (e.g. The Gawker Guide to Conquering All Media)
Panelists Guy Kawasaki (alltop.com), Stephanie Klein (stephanieklein.blogs.com), Kate Lee (icmtalent.com), Hugh MacLeod (Gaping Void), Pamela Slim, moderator (Escape from Cubicle Nation)
Level Beginner
Category Advertising / Marketing
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