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Title:

Design Metrics: Better Than 'Because I Said So'

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Philosophical, Business
Presenter:
Micah Alpern, Yahoo!
Description:
Too often designers are put in a position of defending design decisions based on personal preference or an unarticulated sense of expertise. We'll discuss how to use metrics to understand user and business goals. Then how these metrics can be used to evaluate design decisions, make tradeoffs, and shape strategies.
on 21/8/07
Music to my ears.
on 21/8/07
Micah's an experienced designer in leveraging Metrics both in his current role at Yahoo! Answers and when he led teams at eBay.
on 30/8/07
great idea! would love to know more about this.
Do it today!
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