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Title:

Design Metrics: Better Than 'Because I Said So'

Your vote:
Yes No
Organizer:
Micah Alpern , Yahoo!
Description:
Too often designers are put in a position of defending design decisions based on personal preference or an unarticulated sense of expertise. We'll discuss how to use metrics to understand user and business goals. Then how these metrics can be used to evaluate design decisions, make tradeoffs, and shape strategies.
Questions
Answered:
Level:
Intermediate
Category:
Business, Philosophical
Type:
Panel
Event:
SXSW Interactive 2008
Lance Loveday
on 21/8/07
Music to my ears.
Preston Smalley
on 21/8/07
Micah's an experienced designer in leveraging Metrics both in his current role at Yahoo! Answers and when he led teams at eBay.
Tish Grier
on 30/8/07
great idea! would love to know more about this.
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