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Everything You Know About Social Media is WRONG!

Event SXSW Interactive 2009
Format Panel
Organizer David Parmet PerkettPR
Description Everyone knows that social media has created a revolution in marketing. But aren't most marketers missing the point about what social media can or cannot do for them? This panel will expose the horrible lies and deceptions surrounding social media marketing. You will know what social media is and isn't.
Questions
Answered
  1. Why you shouldn't blog
  2. Why most social media marketing efforts fail
  3. Why most corporate blogs fail
  4. Why social media won't make you more human or trustworthy
  5. What it really means to be 'viral'
  6. Why you shouldn't outsource your blog
  7. What is social media anyway?
  8. Why is understanding what is really going on in social media important to marketers
  9. Why you can really do less with more
  10. Why social media is not media
Level Advanced
Category Advertising / Marketing