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Title:

Everything You Know About Social Media is WRONG!

Your vote:
Yes No
Organizer:
David Parmet, PerkettPR
Description:
Everyone knows that social media has created a revolution in marketing. But aren't most marketers missing the point about what social media can or cannot do for them? This panel will expose the horrible lies and deceptions surrounding social media marketing. You will know what social media is and isn't.
Questions
Answered:
  1. Why you shouldn't blog
  2. Why most social media marketing efforts fail
  3. Why most corporate blogs fail
  4. Why social media won't make you more human or trustworthy
  5. What it really means to be 'viral'
  6. Why you shouldn't outsource your blog
  7. What is social media anyway?
  8. Why is understanding what is really going on in social media important to marketers
  9. Why you can really do less with more
  10. Why social media is not media
Level:
Advanced
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
warren sukernek
on 8/8/08
Sounds controversial..and necessary. I'm in.
Colleen Wainwright
on 8/8/08
If it's really advanced-level, I'm in, too.
Jay Cuthrell
on 9/8/08
If there is punch and pie, I'm in.
David Parmet
on 9/8/08
There will be punch and pie, and pies to punch!
David Parmet
on 11/8/08
Hey folks. Just a few words about this panel - it grew out of ideas following my panel from last year. So I'm hoping we can gather everyone back together - that's Deb Schultz, Tara Hunt, Jeremiah Owyang, Chris Heuer, Brian Oberkirch and Hugh MacLeod. Or some combination thereof.

We're hoping this can be about what social media is and isn't. But more about what it isn't. It isn't a cure-all for bad marketing, it isn't a lever you can pull and get instant community, and it isn't a substitute for real human marketing.

So if you like these ideas, and want to see us do our thing, please vote for us. And I promise we'll do the wave again.
Craig Alberino
on 13/8/08
Interesting Dave. I've spent the last few years working with PR firms. Can't wait to get your POV.
Marc Meyer
on 14/8/08
Seems like a natural extension, since most people's responses to what social media is, is so convoluted
Cecilia PinedaFeret
on 18/8/08
Love the title, Dave. It sucked me right in . . .Are you going to post anything on the presentation AFTER the fact? Addressing MYTHS about a topic is always a great draw so I'm sure it'll make good fodder for further conversation everywhere. Good luck explaining it all in 60 minutes or less . . .
christopher carfi
on 19/8/08
i'll be there.
Chris Heuer
on 25/8/08
we also toyed with "nothing you know about social media is right" but felt it was too confrontational - unmarketing is too much last year and marketing 2.0 was already taken (not that we would want it to describe what we do) - more then just a continuation of "self-replicating awesomeness", our panel last year, we will get into the misconception of social media and especially the intimacy with which it is placed next to marketing, even though being social has little to do with marketing... I wrote a post on this over at chrisheuer.com called Toward a More Social Organization...
Gregarious Narain
on 25/8/08
I love the title.. lines up the book of similar name.
Christine Perkett
on 26/8/08
Heck yes! Can't wait to see it and I know you'll get great feedback.
Games Online
on 3/11/09
Great!!!
blu ray ripper
on 13/11/09
Sounds like it will be a very interactive panel... like the style.
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