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Social Design Strategy

Event Interactive 2012
Format Solo
Organizer Eric Fisher – Facebook
Speakers
  1. Eric Fisher – Facebook
Description Great products and services depend on their users having great experiences. But it’s not about what users do or how they do it, but rather why. Why they do what they do, why they keep coming back and why they tell their friends. Social Design explains the why behind these great experiences.
Questions
Answered
  1. What is "Social Design" ?
  2. Why is "social design" important?
  3. How do I create a compelling social experience?
  4. Where are some examples of social design done right?
  5. What does this all mean for me as a designer? A business owner? An engineer?
Level Intermediate
Supporting Material I've written this and given this talk to developers on Facebook platform in Europe and in America. Here are some versions: http://developers.facebook.com/videos#socialdesign (video) http://www.fishofthebay.com/posts/social-design-strategy (written article) http://www.uxmag.com/strategy/social-design-strategy (written article) http://searchenginewatch.com/article/2064220/Social-Design-Strategy-Working-from-the-Outside-In (a third party article on my talk)
Category Social Media / Social Networks
Tags design, design theory, social
HELP