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Community & Influence: How Not to Piss People Off

Event Interactive 2012
Format Panel
Organizer Megan Berry – Klout
Speakers
  1. Megan Berry – Klout
  2. Evan Hamilton – User Voice
  3. Maria Ogneva – Yammer
  4. Frank Eliason – Citibank
Description Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?
Questions
Answered
  1. Can you trust influence metrics?
  2. What is the power and monetary worth of a influencer for your brand?
  3. Should you respond differently to fans or followers with different influence levels?
  4. How do you value social media engagement as a business?
  5. Should you look at influence in customer service, or are customer's loyalty and past purchase behavior more important? Or none of the above?
Level Intermediate
Category Branding / Marketing / Advertising
Tags community, Customer Support, influence
HELP