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Title:

Brand Tribes: The Art of Creating a Community

Your vote:
Level:
Advanced
Type:
Panel
Category:
Advertising / Marketing
Presenter:
James Archer, Forty
Description:
Learn how to promote your product or service using the concept of "brand tribes," which smashes the old "Us vs. Theme" marketing mentality and replaces it with a consumer-driven branding framework. Learn how to create a cult following with specific, real-world examples and hands-on exercises.
on 8/8/08
I cannot stress how fantastic this presentation will be. James has presented it to me before and it truly is a must attend panel.
on 8/8/08
Just do it!
on 8/8/08
James is an incredible presenter and a master in his field. This panel is a must.
on 20/8/08
Survivor marketing! i like it. "your brand's torch has been extinguished, you must now leave the island." cool panel idea.
on 21/8/08
I'm really interested in finally hearing James speak about this as I've heard it discussed near the water cooler and twitter previously... :)
Do it today!
Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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