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Link to this page-
Brand Tribes: The Art of Creating a Community
- Your vote:
- Yes No
- Organizer:
- Description:
- Learn how to promote your product or service using the concept of "brand tribes," which smashes the old "Us vs. Theme" marketing mentality and replaces it with a consumer-driven branding framework. Learn how to create a cult following with specific, real-world examples and hands-on exercises.
- Questions
Answered: -
- Isn't a name and logo enough of a brand?
- Why do some brands have a cult following, while others never seem to catch on?
- How can I promote my product/service in an increasingly saturated marketplace?
- How do businesses make their operations consistent with their brand promises?
- What can I do to make my brand more tangible and sense-oriented?
- What demographics should I use when my product can work for any age or location?
- What is my brand's overall purpose in the marketplace?
- Level:
- Advanced
- Category:
- Advertising / Marketing
- Type:
- Panel
- Event:
- SXSW Interactive 2009
Developed for SXSW by Lindsey Simon