Brand Tribes: The Art of Creating a Community |
|
| Event | SXSW Interactive 2009 |
| Format | Panel |
| Organizer | James Archer – Forty |
| Description | Learn how to promote your product or service using the concept of "brand tribes," which smashes the old "Us vs. Theme" marketing mentality and replaces it with a consumer-driven branding framework. Learn how to create a cult following with specific, real-world examples and hands-on exercises. |
| Questions Answered |
|
| Level | Advanced |
| Category | Advertising / Marketing |