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Title:

Video Content: Super Distribution or Super Disaster?

Your vote:
Level:
Intermediate
Type:
Panel
Category:
Advertising / Marketing
Presenter:
Daisy Whitney, TelevisionWeek
Description:
With hundreds of video-sharing sites, social networking and blogs, devising an effective video and social media strategy is daunting. Creators face a myriad of tough questions. Discover how your strategy impacts your revenue model. Take away a list of tools, trends, and tips to save time, money, and your sanity.
Jennifer Selke
on 11/8/08
Video Content: Super Distribution or Super Disaster?

Panel Members:
Daisy Whitney, New Media Reporter, TelevisionWeek
Zadi Diaz, Principal, Smashface Productions LLC
Tim Street, Creator/Executive Producer FrenchMaidTV
Jim Louderback, CEO, Revision 3
Jake Zim, COO, Safran Digital Group
Brett Wilson, CEO, Tube Mogul

EXPANDED DESCRIPTION:
With hundreds of video-sharing sites, social networking and blogs, devising
an effective video and social media strategy is daunting. Creators face a
myriad of tough questions. Is it better to keep your content on your site or
upload it to as many places as possible? How do you make money on your
videos with the range of distribution strategies? What tools and services
can you use to streamline the upload, distribution and management of your
videos? This diverse panel brings together successful content creators,
internet media companies, and industry analysis. Learn all the elements you
must consider when crafting your distribution strategy. Discover how your
strategy may impact your revenue model. Take away a list of tools, trends,
and tips to save time, money, and your sanity.
Jennifer Selke
on 11/8/08
PANEL MODERATOR: DAISY WHITNEY BIO ------> Daisy Whitney: New Media Reporter, TelevisionWeek: http://www.tvweek.com/------>Daisy Whitney specializes in covering Internet video, social networking, YouTube, iTunes and other forms of online and new media distribution of content. As a multimedia reporter she is one of the first journalists to launch her own online newscast that covers the business of Internet video as the host and creator of the “New Media Minute.” She is currently TelevisionWeek’s new media reporter and also writes for OMMA, Advertising Age and Media. She also contributes on-air reports on digital media for the NBC-owned stations in San Francisco, Los Angeles and San Diego. In addition, Daisy is a weekly contributor on the podcast “This Week in Media.” Daisy consults on new media and is a frequent moderator for industry panels at conferences such as the Consumer Electronics Show, the National Association of Broadcasters and the National Association of Television Programming Executives. She has also written for Shape, Business 2.0 and The Denver Post.Daisy graduated from Brown University in 1994 with a degree in art history.
Jennifer Selke
on 11/8/08
PANEL MEMBER: ZADI DIAZ BIO ------> Zadi Diaz: Principal,Smashface Productions LLC http://smashface.com/ ------> Zadi Diaz has been working in the entertainment and media industry for over a decade as a producer, writer, and director. She is co-founder and a principal of Smashface Productions, a new media production company specializing in the development and production of original online programming for both independent and traditional media.
Jennifer Selke
on 11/8/08
PANEL MEMBER: TIM STREET BIO ------> Tim Street: Creator/Executive Producer French Maid TV http://1timstreet.com ------> Tim Street is a Writer, Producer, Director, and Creator/Executive Producer of the popular viral video French Maid TV. He is one of the few individuals who have been successful in both new media/podcasting and traditional media. As one of the industry’s most successful viral video producers, his online videos total over 30 million downloads and his productions constantly skyrocket to the top of the charts. In addition to creating online viral videos, Tim is a sought after speaker and award-winning short form director. His speaking credits include Digital Hollywood, Mac World, New Media Expo, and Podcast Academy. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS,NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. Tim sits on the Advisory Board of the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. He resides in Los Angeles and is represented by UTA.
Jennifer Selke
on 11/8/08
PANEL MEMBER: JIM LOUDERBACK BIO ------> Jim Louderback CEO, Revision 3 http://revision3.com/ ------> Jim Louderback is the CEO of Revision3, the leading Internet Television network. Louderback is a 20-year veteran of the computer and media industries and is one of the pioneers of niche television. Prior to joining Revision3 in July, Louderback was the editor in chief of PC magazine, vice president and editorial director of Tech TV and helped launch the popular Internet TV shows "DL.TV" and "Cranky Geeks." Louderback has a bachelor's degree in mathematics from the University of Vermont, and an M.B.A from the Stern School. He has been regularly voted onto the top 20 of Adweek Technology Marketing's annual list of most influential technology journalists.

His previous speaking engagements include: a conversation about the future
of robotics with Helen Greiner of iRobot at the Future in Review Conference
in 2007, a panel moderated by Louderback at the 2005 Mobile Entertainment
Summit about sports franchises utilizing wireless technologies to increase
revenue and another moderated panel at the 2006 MIT Enterprise Forum in
Atlanta about the Internet's impact on television and entertainment.
Jennifer Selke
on 11/8/08
PANEL MEMBER: JAKE ZIM BIO ------> Jake Zim COO, Safran Digital Group http://safrandigital.com/ ------> Jake Zim is Chief Operating Officer of Safran Digital Group (SDG), a
digital media entertainment company that finances, develops and distributes
entertainment programming and technologies for digital platforms. As COO,
Zim is responsible for general management and strategic oversight of SDG’s
operations including business and product development, marketing,
promotions, financing and investment strategies. Previously, Zim was Vice
President of Online for Fox Atomic, News Corp.’s youth market film studio,
which in addition to theatrical features develops content for the Internet,
mobile devices and other emerging technologies. Jake developed
first-of-its-kind commercial integration of an online video editing tool
with a branded promotion, a strategy which has since been used in several
subsequent Fox and entertainment industry campaigns. He was part of the Hulu
launch team and prior to his tenure at Fox Atomic, Zim was Director of
Digital Media Marketing at Lionsgate. He directed the digital campaigns for
such titles as the Academy Award® Best Picture winner Crash and box office
hits including Saw II, Hostel and Madea's Family Reunion.
Jennifer Selke
on 11/8/08
PANEL MEMBER: BRETT WILSON BIO ------> Brett Wilson, Co-founder and CEO Tube Mogul http://www.tubemogul.com/ ------> Brett leads the strategic direction for TubeMogul. He spent the first three years of his career as a consultant for Accenture. Next, he founded and led YouCanSave.com, a profitable e-commerce company that obtained over $69 million in revenue and was successfully acquired. Brett is undefeated at Risk, is the reigning Foosball champion at TubeMogul and a lousy (but aspiring) windsurfer, sailor and investor. He is also married and has two beautiful children. Brett received his MBA from the UC Berkeley's Haas School of Business.
on 11/8/08
good panel
sarah szalavitz
on 11/8/08
Great idea Daisy! Looking forward to checking out who you bring to the table.
Michael Pilla
on 11/8/08
Looks like a great panel with some of the best persons to try to answer this intriguing question.
Jennifer Selke
on 12/11/08
this is an amazing group!
Do it today!
Legend
    0
    Zilch - I have no interest in this idea.
    1
    OK - But this is not really my cup of tea.
    2
    Good - I might attend this panel.
    3
    Better - I probably will attend this panel.
    4
    Best - I will definitely attend this panel.
    5
    Amazing - This justifies my trip to SXSW.
T
= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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