SXSW 2012 - Making Social Media Measurement Sexy

Making Social Media Measurement Sexy
Event	Interactive 2012
Format	Panel
Organizer	Beth Kanter – Zoetica
Speakers	Danielle Brigida – National Wildlife Federation Frank Barry – blackbaud David J. Neff – Author Wendy Harman – American Red Cross Jon Dunn – Best Friends Animal Society
Description	This interactive panel will showcase nonprofit case studies about advanced social media campaigns with multi-channel marketing strategies linked to CRM services. Leading nonprofits practitioners will share all about how they use measurement to improve strategy and prove results. The session will strip away the mystery of measuring engagement, donor conversions, and on the ground social change. The interactive session be a fun, entertaining way to learn from nonprofit social media practitioners -- sages with gauges who want social good to "ruler" the universe for a good cause!
Questions Answered	Why does bad social measurement happen to good causes and nonprofits? What are the best practices for embedding measurement practices into multi-channel marketing strategy? How to link CRM service to campaigns so you can measure the conversions and reap the rewards of life time donors? How to learn from numbers, stories, successes, and failures? How the hell do you measure social change? Can you? Can you link it to directly to your social media tactics?
Level	Intermediate
Supporting Material	Beth Kanter is working on a book with measurement guru, KD Paine, titled "Measuring the Networked Nonprofit" a sequel to her first book, "The Networked Nonprofit."
Category	Greater Good / Charity / Nonprofit
Tags	measurement, nonprofits, socialmedia

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Making Social Media Measurement Sexy