Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. The audience will have ample opportunity to ask questions and respond.
Questions Answered:
What do mean by ROI in a nonprofit context?
What are the basic building blocks of ROI?
What are the challenges of using an ROI method to “measure” your social media strategy?
What are some typical outcomes, benefits, values, and metrics that nonprofits are using to measure social media ROI?
What metrics are no longer working for nonprofits?
How you determine the value of social productivity versus personal efficiency?
How do use ROI as a strategy for social change within the organization to further social media adoption?
While money makes the world go around, how you place a value on intangibles and have upper management buy into it?
Why you need both numbers and stories?
What is the art of ROI storytelling?
Panelists:
Danielle Brigida (Nationa Wildlife Federation), Wendy Harman (Red Cross), Beth Kanter, ringleader (Beth's Blog), Carie Lewis (US Humane Society), David Neff (American Cancer Society), KD Paine (kdpaine.com), Holly Ross (NTEN)