SXSW 2012 - Social Change Behind the Firewall

Social Change Behind the Firewall
Event	SXSW Interactive 2009
Format	Panel
Organizer	Holly Ross – NTEN
Description	Successful nonprofits using social media are masters of social change behind the firewall. This panel shares best practices through stories from nonprofit institutions and examines how to get past resistance, uncooperative IT departments, and skepticism from management to reap the power of social media for social change beyond the firewall.
Questions Answered	Why social change theory behind the firewall is as important as your social media strategy for external communications? Why social change theory behind the firewall is as important as your social media strategy for external communications? How avoid getting stuck in "management doesn't get it" frustration? How to hone your change behind the firewall skill set (patience and translations skills) and keep your sanity? How do you help them understand that social productivity is an effective way to get things done in a networked world? How to tap into the passion of young activists within your organization so you can connect with those outside your organization? What are the best tips for implementing a project of the radar or what secret underground tactics work? How to sneak in social media under the radar successfully? (The Nonprofit Secret Underground Guide to Social Media Adoption) How to set up a successful social media skunk works in your organization? How to get around uncooperative IT departments?
Level	Intermediate
Category	Community / Social Networks

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Social Change Behind the Firewall