Facebook friends, LinkedIn contacts, Twitter followers… Friend everyone or keep a velvet rope? Can you develop authentic relationships at scale? Where does networking cross the line to self promotion? Two successful online networkers examine some best practices on how to approach the hyperconnected, but hopefully not overexposed, professional you.
Questions Answered:
Is there a line that should be drawn between personal and professional presence online?
Should I try for maximum network size or quality of interaction?
How can you have quality interactions with your online network?
Should I have a presence on every network and service?
How do I make my social media presence available to those that are not technology savvy?
When does self promotion online become too much or cross a line?
How do I seperate (or should I) between promoting myself or promoting my business?
Should I produce different contanct or act differently on different networks?
If I don't have a digital presence, where do I start?
What are the downsides and caveats to living professionally out on the open?