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Online Commenting: Conversation Friend of Foe?

Event Interactive 2012
Format Solo
Organizer Doreen Marchionni – Pacific Lutheran University
Speakers
  1. Doreen Marchionni – Pacific Lutheran University
Description Few issues vex newsrooms these days quite the way online story commenting does. On the one hand, allowing readers to comment on stories on news sites carries the potential of an engaged citizenry envisioned in Western democracies. In theory, comments provide a forum for citizens to converse with each other and potentially content producers around issues of the day. Remarks may take the form of follow-up story tips, clarifications and corrections. Yet that potential is thwarted time and time again by noxious speech potentially damaging to content producers: Far from its print counterpart, the carefully vetted letter-to-the-editor, online story commenting represents a dramatic departure from traditional editorial standards and controls in citizen feedback. Newsrooms are responding in myriad ways, from banning anonymous comments to turning online comments off on all or potentially controversial stories to contracting with third parties to moderate comments, or even solely relying on audience members to patrol each other. This panel draws on recent experimental research to answer two key questions central to debates about commenting: Is commenting a type of conversational journalism that builds community and enhances journalists’ relations with the public, at least in the eyes of the audience? Does commenting hurt or help journalists’ most treasured values, perceived credibility and expertise?
Questions
Answered
  1. Is online story commenting a type of conversational journalism?
  2. What is the value of online story commenting to journalism?
  3. Should journalists/content producers engage with online commenters?
  4. Does commenting enhance perceived credibility and expertise?
  5. Who manages online commenting well in the real world?
Level Intermediate
Supporting Material My SXSW 2011 Session on Conversational Journalism: http://blog.sasquatchmedia.com/post/4146886409/heres-the-podcast-from-my-talk-at-sxsw-a-few Six Dimensions of Conversation: http://blog.sasquatchmedia.com/post/403519476/conversational-journalism-six-powerful-dimensions One Big Idea: The Dissertation: http://blog.sasquatchmedia.com/post/644194189/one-big-idea-the-dissertation The Public's Role in Journalism: http://blog.sasquatchmedia.com/post/370251039/the-publics-role-in-journalism To Enable (Comments) or Not Enable: http://blog.sasquatchmedia.com/post/382258057/to-enable-comments-or-not-to-enable
Category Journalism
Tags Audience, community engagment, journalism
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