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OMG Your RFP is Killing Me

Event Interactive 2012
Format Panel
Organizer Joe Rinaldi – Happy Cog
Speakers
  1. Joe Rinaldi – Happy Cog
  2. Rawle Anders – Happy Cog
  3. Jen Oliver – Weblinc
  4. Rebecca Sherman – Blue Cadet
  5. Todd Nienkerk – Four Kitchens
Description RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how old it is...), a host of clinical, antiseptic statistics and data, and from that information, you have to select a date and commit to more than just one rendezvous. You have to commit to 6 months of dating. This is what RFPs do. They take vendors and strip them of their individuality in the hopes of surfacing an illusion of an apples to apples comparison. Stripping creative firms of their creativity while presenting their capabilities and their work, is like trying out a new starting pitcher by asking him to write an article about Steve Carlton. There has to be a better way. In this panel, business development professionals will speak to the RFP process and other options. Ways to circumnavigate an RFP will be discussed. Creative alternatives will be outlined and the strengths and weaknesses of RFPs will be analyzed. If you are building an RFP now, this is your intervention. If a project looms on the horizon, learn about your options. If you like a good war story, we'll be comparing scars like Robert Shaw and Richard Dreyfuss in Jaws. Let's start architecting a better process. Let's provide a solution that maximizes creatives' capabilities and speaks to clients' requirements, all while building a project team that collaboratively launches an amazing result.
Questions
Answered
  1. How can my RFP be improved?
  2. What are the pricing, timing, and results advantages of establishing relationships with vendors outside an RFP?
  3. How can I navigate through my internal procurement, purchasing, and legal departments to engage vendors outside an RFP?
  4. How do I strike a balance between surfacing the information I need to evaluate, while allowing potential vendors the freedom they need to communicate their capabilities?
  5. What resources, stakeholders, budget, and documentation do I need to organize to start an evaluation process outside of an RFP?
Level Intermediate
Category Design / Development
Tags Business Development, Happy Cog, website redesign
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