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Title:

Twitter for Marketers: Is It Still Social Media?

Your vote:
Yes No
Organizer:
Ricardo Guerrero, Dell, Inc.
Description:
Is social media only about connecting people? Can it connect companies with potential customers? Hear from some of the top companies using Twitter to connect with customers why they've turned to Twitter and other social media tools for marketing and branding purposes.
Questions
Answered:
  1. What is Twitter?
  2. Why have the presenters' companies choosen to use Twitter for marketing?
  3. When did they start using Twitter?
  4. What methods have they used to promote their Twitter?
  5. How quickly did they grow their follower base?
  6. What results have they seen from their Twitter marketing?
  7. Besides marketing, how else have they used social media?
  8. What other social media tools are they using in addition to Twitter?
  9. How do they plan on continuing to develop their social media strategies?
Level:
Intermediate
Category:
Advertising / Marketing
Type:
Panel
Event:
SXSW Interactive 2009
Ricardo Guerrero
on 8/8/08
I'm hoping to get Tony (@zappos) - the CEO of Zappos, someone from @JetBlue, & possibly Woot! (@woot) or Gary Vaynerchuk (@garyvee) to be on the panel. Welcome your suggestions for whom you'd like to see on this panel.

My background: I helped launch @DellOutlet & have been coordinating and driving Dell's Twitter strategy, so I expect to share all I can from my experience. I am now a Community Program Manager on Dell's Global Online Team.

Would love to chat with you if you have any suggestions/recommendations for this panel: @ggroovin

Thanks!
Matt Genovese
on 8/8/08
Definitely plan to see this one! Good job, @ggroovin!.
Laura Alter
on 8/8/08
Awesome topic, Ricardo! I would love to see it!
Robert Quigley
on 8/8/08
Excellent idea for a panel, and the right guy to lead one.
Joshua Baer
on 8/8/08
It's working for me - please follow @otherinbox for an example!
Charlie Nichols Browning
on 8/8/08
Looking forward to it my friend!

Charlie
warren sukernek
on 8/8/08
Excellent idea. I would recommend Frank Eliason of @comcastcares and Amy Worley of @HRBlock
Scott Clark
on 8/8/08
Ricardo, it would be awesome if you could get Tony of Zappos. Mr. Twitter himself. Also, someone from Whole Foods--they seem pretty active these days.
Ricardo Guerrero
on 9/8/08
*********** UPDATE! *********** Morgan Johnston from @JetBlue has confirmed. Now thinking we should have a rep from a smaller company or app development firm for a spot on the panel since Zappos & Woot look very likely (& me Dell). Thanks & keep those suggestions coming!
Jamie Croft
on 9/8/08
This sounds great. I think twitter of course has had there slow moments, but I really feel that this is really just the beginning for them and they should do nothing but continue to succeed.

It will be great to hear how the panel has used twitter to benefit their company, and what they plan on doing in the future by using twitter.

I feel if done right, twitter can be an effective way to help get your message out to the people.

Looking forward to the discussion.

be well,
jamie

joe doyle
on 20/8/08
Sweet. This subject matter is on the minds of many. I hope it gets picked.
Ricardo Guerrero
on 27/8/08
Thanks to everyone for their wonderful comments & support for this panel. Keep your fingers crossed & hopefully see ya next March!

@ggroovin (Ricardo Guerrero)
sunrise air jordan
on 23/12/08
Very helpful, thanks!!
Nike Dunks
on 8/8/09
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blu ray ripper
on 13/11/09
how is this possible?
anti login
on 28/11/09
Very nice...
Jem Leman
on 28/11/09
Twitter is great, I love it!
MTS Video Converter
on 29/11/09
how is this possible?
cape deh
on 30/11/09
Excellent idea for a panel, and the right guy to lead one.
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