The Lean Startup: innovation through experimentation |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Eric Ries – Startup Lessons Learned |
| Description | 2011 will mark the one-hundredth anniversary of Frederick Winslow Taylor's "Principles of Scientific Management." The tremendous material abundance we enjoy today is the result of the productivity revolution he unleashed by bringing the tools of science to the study of work itself. Management today is rigorous, scientific, and effective -at the production of physical goods. In other areas the picture is bleak, especially for innovative new products. We fail spectacularly in startups and big companies alike. Too often we're building something nobody wants. There is a movement that is trying to eradicate this disease. We are at the beginning of a second scientific management revolution that will bring science, rigor, and discipline to the process of innovation itself. It has already begun to transform the way startups are built around the world. It is called the Lean Startup. All entrepreneurs face these challenges: How do we know if we’re making progress? How do we know if customers will want what we’re building? How do we know what kind of value we can create? Answering requires more than just disciplined thinking at the whiteboard. It requires the coordination of people. In other words, it requires management. The Lean Startup is a management science for entrepreneurs of all kinds. It enables rapid customer-centric iteration. It helps startups test their vision before it's too late. It is a tool for people who want to change the world. |
| Questions Answered |
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| Level | Intermediate |
| Category | Entrepreneurism / Monetization |
| Tags | innovation, lean startup, Startup |