Lessons from MacGyver: Staging a Successful Ecommerce Launch |
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| Event | Interactive 2011 |
| Format | Solo |
| Organizer | Shanna Cote – Sitesquared |
| Description | Technology makes it easy for just about anyone to launch an ecommerce site--sometimes with the click of a button. But amongst scads of competitors, how many of those websites survive? Not many. And how many thrive? Even fewer. The simplest way is not always the best solution. Let's talk about how successful online businesses use all their resources--online and offline--to market and sell their products. You'll learn the steps you must take to ensure success for your ecommerce business, including how you present your product, how you interact with your customers, and how your site should look, feel, and work. The easy button won't work here.. let's learn to MacGyver it! |
| Questions Answered |
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| Level | Beginner |
| Category | Entrepreneurism / Monetization |
| Tags | ecommerce, Marketing Strategy, social media |