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Title:

Writing the Right RFP... If You Have To

Your vote:
Level:
Beginner
Type:
Solo
Category:
Business / Entrepreneurial
Organizer:
Gwydion Suilebhan, Threespot Media
Description:
These days, interactive agencies are literally besieged with RFPs… many of them tempting, but many more quite difficult to respond to intelligently. Learn how to state your needs clearly and find the right partner for your interactive work… or, if you can, how to avoid the clumsy-but-sometimes-necessary RFP process entirely.
Gwydion Suilebhan
on 8/8/08
The goal of this presentation will be to help organizaions developing RFPs and RFQs and RFIs and SOWs (and any other permutation in the alphabet soup of vendor-client relationships) learn how to use those often-bewildering documents to find a genuine partner, rather than just a vendor. Among the many questions and issues we'll be addressing:
-- Should you REALLY tell them how much you have to spend?
-- Stating the problem, not the solution.
-- Knowing your limitations... and sharing them.

Agency folks responsible for business development will also be glad to hear that they aren't alone in the struggle... and that there are ways to break through the paper barrier of the RFP to forge real relationships.

Gwydion Suilebhan is currently the Director of Business Development and Strategy for Threespot Media. In more than six years with Threespot, he has served not only in his present role, but also as Director of User Experience and Director of Client Services. Threespot's clients include major corporate brands (the NFL, Starwood Hotels and Resorts, America's Most Wanted, American Greetings), large national non-profit organizations (the Humane Society, the ACLU, National Geographic), and government agencies (the Peace Corps, Smithsonian, and the U.S. Senate).
Gwydion Suilebhan
on 8/8/08
The full list of questions our presentation will be addressing:
1) How do I help vendors know what I really, really need?
2) What information do I need to assess whether an agency is right?
3) Spec design work – yea or nay?
4) When should I send out my RFP?
5) How long should vendors need to prepare a proposal?
6) How much information is too much for an RFP?
7) When should I do without an RFP?
8) What are the three most important components of an RFP?
9) What comes before and after the RFP?
10) Should I tell them how much I have to spend?
Do it today!
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= Technical panel
P
= Philosophical panel
B
= Beginner level
I
= Intermediate level
A
= Advanced level
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