These days, interactive agencies are literally besieged with RFPs… many of them tempting, but many more quite difficult to respond to intelligently. Learn how to state your needs clearly and find the right partner for your interactive work… or, if you can, how to avoid the clumsy-but-sometimes-necessary RFP process entirely.
Questions Answered:
How do I help vendors know what I really, really need?
What information do I need to assess whether an agency is right for me?
Spec design work -- yea or nay?
When should I send out my RFP?
How long do vendors need to prepare a proposal?
How much information is too much for an RFP?
When should I do without an RFP?
What are the three most crucial elements of an RFP?